CLAMPOFIX
2019
Client: Ramon Glauner
DESCRIPTION:
Clampofix is a technical product designed to help consumers to optimise time and resources in their household.
CHALLENGE:
Create a B2B communication and content strategy to attract the right audience and drive quality leads.
Develop the brand identity according to strategy and design online and print brand and marketing assets.
MY APPROACH:
Establish the unique selling points. In-depth research on market competitors.
Strategic development of the corporate identity (logo, brand guide) and content.
Development of corporate communication materials: website, social media content, business stationery and further assets such as usage manual.
RESULT:
A bold brand identity and B2B communication campaign based on strategic evaluation and positioning of product.
UNIQUE SELLING POINTS
The ease with which Clampofix can be assembled is like a child's toy or a snap of the fingers.
The use of an onomatopoeia of the sound - very short and snapping - that Clampofix emits when it is assembled combined with the logo is a visual storytelling to convey this USP on an emotional level.
