clampofix

brand design
client: ramon glauner

A bold brand identity and B2B communication campaign based on strategic evaluation and positioning of product.

DESCRIPTION:

Clampofix is a mounting system for lights and lamp canopies that allows tool-free, quick installation and a flush ceiling finish.

It is designed to ultimately help consumers to optimise time and resources in their household.

CHALLENGE:

Create a B2B communication strategy to attract the right audience and drive quality leads.

Develop the brand identity according to strategy and design marketing and communication assets.

Brand design

Printed materials are split between branding assets, such as stationery, and B2B marketing and sales collateral, such as informational flyers for distributors and appliance instructions, for which I also create the illustrations.

Online

The website is centered on e-commerce for both B2B and B2C audiences, while social media is used to build product awareness, communicate key USPs, and support marketing campaigns driven by user-generated content.