TEDx MUNICH

Strategy | Brand Design | Visual Storytelling | Digital Illustration
Client: Zibert + Friends, TEDx Munich
2018

DESCRIPTION:

TEDx is a program of independently organized local events that bring people together to share a TED-like experience, combining live speakers and TED Talks videos to spark discussion and connection.

CHALLENGE:

Develop a key visual for the 2018 TEDx edition in Munich, taking place under the motto "Faith, hope and love" and design all the communication collateral.

Constraints:
• visually connecting all the talks;
• enabling speakers and organizer to exploit the key visual in building their own storytelling;
• straighforward and quickly adaptable on all the media planned for the event communication;
• interactive both online and offline;
• respecting given corporate identity guidelines of TED.

MY APPROACH:

1) Audience research.

2) Engage with the topic to generate concepts.Taking part in team activities (particularly when speakers present) to understand the right angle and general vibe.

3) Sketches and pitch of the different key visual ideas, driven by concept (the motto: Faith, hope and love).

4) Development of chosen key visual.

5) Design of key visual-based campaign dealing with team, motion designer, printer, taking care of production management in order to ensure delivery on time.
Proactively checklisting assets, ensuring that all the needs are covered.

RESULT:

A key visual which responded to all the requirements, simple yet bold and visible, playful and ideal for use in both digital and real-life interactions.

THE CONCEPT BEHIND THE KEY VISUAL

What story does the paper plane tell? Of an open and playful approach to existence, inviting us to have faith, hope and love — the things we need to surrender to life's unpredictable (air) currents.