UNSERE ANARCHISTISCHE HERZEN
PITCH DECK DEVELOPMENT

Visual Storytelling | Graphic Design | Digital Illustration
Client: UFA Fiction
2022

DESCRIPTION:

UFA Fiction is one of Germany's largest film production companies.
A compelling presentation is required whenever financing or distribution is needed for a new film project.

CHALLENGE:

To find a charming, compelling and unforgettable visual concept for a pitch presentation and deliver the key value message of the story: the encounter and bond between two diametrically opposed characters.

MY APPROACH:

1) Familiarise with the story and the characters, researching on social habits of the targeted audience group and the real location where the story takes place, to recreate that particular atmosphere.

2) Conception phase and sketches for a reasoned and eye-catching pitch deck. The alternative concepts are organised in a concise presentation, the storytelling power of each idea individually highlighted .

3) Rough design of the whole pitch presentation.

4) Fine-tuning and further adaptations of concept into smaller key visuals.

RESULT:

A fresh and entertaining pitch presentation, where the plot and storytelling are embedded in the visuals.

THE FINAL PITCH DECK

DEVELOPING A PITCH VISUAL IDENTITY

When it comes to creative presentations, my approach is to create a project visual identity that is consistent throughout.

This often involves designing a logo for the title page and / or a key visual, chosing fonts and a color palette to ensure visual coherence over the pages.

I also find useful (and fun) to create a series of graphics within a style to loose the copy up and structure the read flow (highlighting for example chapters or important information).