TrackCath

Client: Medyria AG

DESCRIPTION:

Medyria is a Swiss medtech start-up. At the very beginning of its long and successful journey I was asked to help with visualizing the first products, both to deliver purpose in informative short animations and rigorous technical labels and descriptions.

CHALLENGE:

Design accurate medical visualisation as part of the commercialisation of the TrackCath System, the first Medyria´s product for free minimal invasive endovascular procedures.

MY APPROACH:

Understand desired output and commercial needs within the briefing and further exchange with client (start-up).

Examine available material to deliver an appropiate visual language and style, keep the design as clean as possible but also easy to follow.

Exchange with technical personnel to proof technical details and legal constraints.

Maintain awareness of legal costraints while providing creative results.

RESULT:

Supported a fast growing start-up in the very beginning of its success journey providing effective and clean technical design. Later acted as a consultant in communication strategy.