TrackCath
Ongoing
Client: Medyria AG
CHALLENGE:
Design accurate medical visualisation as part of the commercialisation of the TrackCath System, the first Medyria´s product for free minimal invasive endovascular procedure.
MY APPROACH:
Understand desired output and commercial needs within the briefing and further exchange with client (start-up).
Examine available material to deliver an appropiate visual language and style, keep the design as clean as possible but also easy to follow.
Exchange with technical personnel to overproof technical details and legal costraints.
Maintain awareness of legal costraints while providing creative results.
RESULT:
Supported a fast growing start-up in the very beginning of its success journey providing effective and clean technical design. Later acted as a consultant in communication strategy.
