I•DO REBRANDING - 2018
Client: Antidote Vetriebs GmbH
DESCRIPTION:
I•DO, cold pressed raw fruit and vegetable juices, is the main product of F&B company Antidote Vertrieb GmbH.
Confronted with a legal problem, the company had to rename its main product and needed a re-branding and new marketing collaterals.
CHALLENGE:
Design of new communication materials consistent to existing corporate identity.
Translating the results of a commissioned scientific research on products´ nutrional value and fitness benefits into estethically pleasant yet correct infographics.
MY APPROACH:
Conduct an in-depth assessment of the given corporate identity elements to ensure consistency and feasibility within the budget.
Allocate time for debriefing and further enquiries, particularly on scientific research conclusions, consumer groups and USPs to highlight both accordingly in the design.
Liaise with printers and production partners to ensure budget adherence and timely delivery.
RESULT:
Design, production and delivery of communication materials including brochures, flyers, merchandising, POS, stationary on planned schedule.
The design is crafted so that graphics and images will immediately transmit the market positioning of the company, address consumers, visually guide the reader.
