Lenka Stefkova
Brand Design | Graphic Design | Digital Illustration
Client: Lenka Stefkova
2020
DESCRIPTION:
Lenka Stefkova is a dance therapeut with moreover then 30 years experience, working with single clients as well as in group setting in clinical environment.
She desidered a own visual identity for her first online appearance.
CHALLENGE:
Develop a branding concept that captures the idea of dance therapie as an ever-changing process rooted in the relationship between therapist and client.
Design a visual identity that conveys Lenka Stefkova's personality and approach.
MY APPROACH:
1) Close collaboration with the client and analysis of the briefing to gain an understanding of their personality and therapeutic work.
2) Brainstorm to find the first concepts and creation of moodboards to discuss ideas, typography, colors and proceed to finalisation.
3) Sketches of key visual, definition of brand elements.
4) Finalisation and delivery of communication material (business cards, letterhead, flyer)
RESULT:
A fluid and dynamic visual identity which both in static and in animation deliver visually the idea of dancing within a strict collaboration in the therapeutic environment, based of trust and following each other into a journey toward healing.
The branding concepit is inspired by the natural phenomen of the "murmuration": long, fluid, coordinated and mesmerising dances, staged by hundreds of starling flying in the sky.
A murmuration is stylised into an abstract graphic and, like the group of birds, it exhibits a random and yet coordinated visual aesthetics.
The 'murmuration' key visual can undergo an infinite number of changes, offering endless redesigns and animations.
