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pitch presentation design
client: ufa fiction gmbh

A fresh and entertaining pitch presentation, where the plot and storytelling are embedded in the visuals.

DESCRIPTION:

UFA Fiction is one of Germany's largest film production companies.
A compelling presentation is required whenever financing or distribution is needed for a new film project.

CHALLENGE:

To find a charming, compelling and unforgettable visual concept for a pitch presentation and deliver the key value message of the story: the encounter and bond between two diametrically opposed characters.

Characters' Moodboard

Mood board for the illustrative style

concepts (DEVELOPING A VISUAL IDENTITY for the presentation)

When it comes to creative presentations, my approach is to create a bespoke visual identity tailored to the project, ensuring consistency throughout.

This often involves designing a logo for the title page and/or a key visual, as well as developing a visual language, alongside the selection of typefaces and a colour palette.

Nevertheless, the starting point is always to find a concept on which the visual storytelling - particularly the cover as touch point - will be based. The movie is not yet shot: the pitch presentation's task is to deliver a tangible feeling for the story that the movie will tell.

Just like a movie poster, the cover should be persuasive and attractive. It undergoes numerous iterations and determines the ultimate aesthetic and typographic elements.

The visual storytelling makes use of illustrations scattered throughout the pages that tell the "mood" and recall the storyline of the movie.

Furthermore they structure the flow of the narrative by marking out the different chapters.