DESCRIPTION:
UFA Fiction is one of Germany's largest film production companies. A compelling presentation is required whenever financing or distribution is needed for a new film project.
CHALLENGE:
To find a charming, compelling and unforgettable visual concept to deliver the key value message of the story: the encounter and bond between two diametrically opposed characters.
MY APPROACH:
Familiarise with the story and the characters, loosely researching on social habits of the targeted audience group and the real location where the story takes place, to recreate that particular atmosphere.
Conception phase and sketches for a reasoned and eye-catching pitch deck. The alternative concepts are organised in a concise presentation, the storytelling power of each idea individually highlighted .
Rough design of the whole pitch presentation.
Fine-tuning and further adaptations of concept into smaller key visuals.
RESULT:
A fresh and entertaining pitch presentation where the plot and the storytelling itself is embedded in the visuals.
THE FINAL PITCH DECK
CONCEPTS EXPLORATIONS & VARIATIONS