I•DO REBRANDING

2022
Client: Antidote Vetriebs GmbH

New bottles, same freshness.
An illustrative rebranding for the news bottles for the IDO juices, the main product of Antidote Vertriebs GmbH, which delivers the same quality of products associated by the consumers with the old packaging, stays within a reasonable budget, it is low-care and yet easily adaptable on an international market.

LOOK & FEEL

Until the right packaging (Tetrapak, glas bottles, recycled plastic bottles...) was chosen, I explore the many possibilities for this illustrative rebranding through mockups, taking in account the limits of production in addition to the other costraints of the briefing.

A more abstract visual solution quickly became the favourite and the way to go.

The chosen style is extreme abstract, modern, adaptable, basically replicable ad infinitum and easy to animate.

A few more rounds of exploration took place to finalise the look.

FINAL

Two different sets of labels were required for the two different kind of bottles:

1) softly round shaped bottles for the not processed cold pressed juices, made out of recycled pet, were branded with the first very loose and abstract design.

2) the new organic and top quality but processed juices, packed in glass bottles, needed to be differentiated from the first ones. The labels were branded with an abstract yet patterned design.

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