I•DO REBRANDING - 2022
Client: Antidote Vetriebs GmbH
DESCRIPTION:
I•DO, cold pressed raw fruit and vegetable juices, is the main product of F&B company Antidote Vertrieb GmbH.
Confronted with a change in the bottles, Antidote took the chance for a redesign of the labels.
CHALLENGE:
Develop a new packaging design for the new bottle of existing products and for completely new products.
Visually deliver the product's unique selling points while targeting the relevant user group(s).
MY APPROACH:
In-depth research on market competitors.
Design explorations, user research based. Mockups for credible look & feel experience and quick processing by team and stakeholders.
Detailed presentations to coadiuvate decisional process.
Deployment of data visualisations to make pro/contra of each design immediately visible.
Further supporting final design by framing it within a possible multimedia interactive campaign.
RESULT:
Production of cutting edge and modern packaging design, catching a visual trend before it becomes mainstream.
The proposed solution is pure, abstract and fluid, playing with the very intrinsic quality of the product (a liquid) and directly conveying its freshness and colorfulness.
It enables further artistic exploration and interaction, as well as providing an endless variety of new motifs, foreseeing a long term development of the product lines.
FINAL DESIGN
Not processed juices
before
after
Photos courtesy of Antidote Vertriebs GmbH
Photos courtesy of Antidote Vertriebs GmbH
USER RESEARCH
Persona: approx. 30 years old, sporty, nutrition aware, self-confident, wealthy, mostly female.
Design/illustration approaches which can be considered for the target audience.
Processed juices
DESIGN EXPLORATIONS
